With half of the users being under 30 years of age and dominated by women and Chinese millennial, there is a huge prospect for the luxury brands to target them at one source point efficiently and effectively. It is a closed system though but gives 60 different ways to access a Mini Program out of which 34 percent of users access happens through WeChat friends, thereby making everything on WeChat social. Opened by an average user four times a day, a Mini Program has managed to occupy 230 million Daily Active Users (DAUs). WeChat has launched an ‘app within an app’ known as the Mini Program which has gotten the users hooked on to it since its release in January 2017. We are here to look towards the broader picture of the e-commerce that has touched the bar with the entry of WeChat into the luxury social e-commerce. So, what drives this trend? There are multiple factors that make China excel in whatever it does. The answer is simple- China dominates the world in e-commerce and the e-commerce transactions taking place in China at present accounts to more than 40% of the world, which is up from only 1% about ten years back (as per reports of Azoya consulting).įrom Alibaba Group to Tencent and JD, you name any local Chinese tech company and you would find them dominating a rapidly growing e-commerce ecosystem, particularly within China. If we really gaze around, we would be astonished to find ourselves stacked between all sorts of Chinese products. It would be a tough task to do, as China has taken control of the e-commerce market and has left no specific field untouched. Look around you and point out anything specific that isn’t “Made in China”.
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